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Social Media Engagement Rate Calculator

Find your engagement rate from likes, comments, shares and follower count.

Inputs

Saved Scenarios

— select 2+ to compare

Engagement Rate

5.70%

Spark says

How it's calculated

Formula

Engagement Rate=Likes+Comments+SharesFollowers×100Engagement\ Rate = \dfrac{Likes + Comments + Shares}{Followers} \times 100
Followers
— Total follower/subscriber count

What is the Social Media Engagement Rate Calculator?

Engagement rate (by-follower) measures how much of your audience actively interacts with a post, relative to your total follower count — a key metric for judging content performance and audience quality beyond raw follower count.

How to use it

  1. 1 Enter total likes, comments and shares/saves for a post (or average across several).
  2. 2 Enter your follower count.

Worked examples

500 likes, 50 comments, 20 shares, 10K followers

Engagement rate is 5.7%.

Try it

Frequently asked questions

What's a good engagement rate?

It varies a lot by platform and niche, but as a rough guide: 1-3% is typical, 3-6% is good, and above 6% is considered excellent for most platforms.