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CPC Calculator

Find the average cost per click (CPC) for an ad campaign.

Inputs

Saved Scenarios

— select 2+ to compare

Cost per Click

$2.00

Spark says

How it's calculated

Formula

CPC=CostClicksCPC = \dfrac{Cost}{Clicks}
Clicks
— Total clicks the campaign received

What is the CPC Calculator?

Cost per click (CPC) is one of the most common ad-pricing metrics — total spend divided by total clicks — used to compare efficiency across campaigns, ad sets or platforms.

How to use it

  1. 1 Enter total campaign spend.
  2. 2 Enter total clicks received.

Worked examples

$300 for 150 clicks

CPC is $2.00.

Try it

Frequently asked questions

Why does CPC vary so much by industry?

CPC is driven by auction competition for a given audience and keyword/placement — highly competitive industries (legal, finance, insurance) often see much higher CPCs than less competitive niches.