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Calixo

Markup Calculator

Find the selling price and profit from a cost and a markup percentage.

Inputs

%
%

Saved Scenarios

— select 2+ to compare

Selling Price

$60.00

Profit

$20.00

Spark says

How it's calculated

Formula

Price=Cost×(1+Markup100)Price = Cost \times \left(1 + \dfrac{Markup}{100}\right)
Cost
— What the item costs you
Markup
— Percentage added to cost

What is the Markup Calculator?

Markup is the percentage added to an item's cost to set its selling price — distinct from profit margin, which is profit as a percentage of the selling price rather than the cost.

How to use it

  1. 1 Enter what the item costs you.
  2. 2 Enter your desired markup percentage.

Worked examples

$40 cost, 50% markup

Selling price is $60, profit is $20.

Try it

Common mistakes

  • ⚠️ Confusing markup with margin — a 50% markup is not the same as a 50% margin.

Frequently asked questions

What's the difference between markup and margin?

Markup is profit as a percentage of cost; margin is profit as a percentage of selling price. The same dollar profit gives a higher markup percentage than margin percentage.