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CTR Calculator

Find the click-through rate (CTR) for an ad or post.

Inputs

Saved Scenarios

— select 2+ to compare

Click-Through Rate

1.50%

Spark says

How it's calculated

Formula

CTR=ClicksImpressions×100CTR = \dfrac{Clicks}{Impressions} \times 100
Impressions
— Total times the ad or post was shown

What is the CTR Calculator?

Click-through rate measures what fraction of people who saw your ad or post actually clicked it — a key indicator of how compelling the creative and targeting are.

How to use it

  1. 1 Enter total clicks.
  2. 2 Enter total impressions.

Worked examples

150 clicks from 10,000 impressions

CTR is 1.5%.

Try it

Frequently asked questions

What's a good CTR?

Averages vary by platform and placement, but roughly 1-2% is typical for display ads, while search ads and social feed ads often see higher CTRs (2-5%+) due to more relevant targeting.