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CPM Calculator

Find the cost per 1,000 impressions (CPM) for an ad campaign.

Inputs

Saved Scenarios

— select 2+ to compare

CPM ($ per 1,000 impressions)

$2.00

Spark says

How it's calculated

Formula

CPM=CostImpressions/1,000CPM = \dfrac{Cost}{Impressions / 1{,}000}
CPM
— Cost per 1,000 (mille) impressions

What is the CPM Calculator?

CPM (cost per mille, 'mille' being Latin for thousand) is a standard advertising metric showing how much it costs to reach 1,000 impressions — a core way to compare pricing across ad platforms and campaigns.

How to use it

  1. 1 Enter total campaign spend.
  2. 2 Enter total impressions delivered.

Worked examples

$500 for 250,000 impressions

CPM is $2.00.

Try it

Frequently asked questions

What's a good CPM?

It varies enormously by platform, audience targeting and industry — CPMs can range from under $1 to $50+ depending on competition for that audience.